Mass Media Advertising
Consultant Giving Advertising Presentation to Business Team

There is much more to effective advertising than simply distributing information about a business's products or services. It's about developing a relationship with consumers, even if brief, as in the case of quick impulse purchases, or over the long-term for repeat or expanding business.

MVC can help businesses create credibility, demonstrate value, and transmit highly targeted concentrated packets of information that grab consumer attention. (This all extends, of course, to the on-line arena, where amongst its own characteristics, a number of strategies are similar.)


Radio Jingles--Radio Microphone & Editing Equipment

Radio Jingles

Well-produced musical jingles provide high return on the investment, hence their mainstay popularity in advertising. A catchy jingle will stay in customers' minds, creating distinctive branding and ultimately driving increases in revenue and profits.

MVC offers professionalism built on experience: Our company talent was responsible for creating the longest running radio jingle in Texas radio broadcast history—the Luskey's Western Store jingle, which aired in all radio markets served by the company. The jingle was written by Mr. Blakley, MVC's Associate Vice President for Creative Arts. All MVC commissioned jingles are originally composed and performed (we do not use "canned" production music).

Jingles are often associated with mass media delivery (television, radio), but they can easily extend into on-line content. Customers then see and hear a cohesive, unified business image spanning all venues—radio, television, Web site, and the social networking arenas.

Television Commercial--Nursery Shooting Commercial With Clerk Selling Orchids to Woman

Television Coverage/Commercials

Often seen as the ultimate plateu in advertising, television exposure provides an unparalleled direct consumer connection. Launching a polished television campaign with keen targeting is second to none for assuring increases in revenue and profits.

MVC can assist clients in the initial conceptualization of how a television campaign will best serve them. We can then proceed through devising budgets, initial storyboarding, and arrangements for the production process.

As with radio jingles, MVC talent has created award-winning television visuals and advertisements. We support our client's exciting exploration of this advertising potential with real experience, and a uniquely MVC creative flair.

Businesswoman Reading Newspaper While Drinking Coffee

Newspaper Campaigns

A venerable medium, newspaper advertisements can represent a strong value. Most business owners and other stakeholders find they are quite comfortable with newspaper advertising, and MVC can help clients obtain the absolute maximum potential for the investment.

We can also assist our clients by presenting their business in a unified way, drawing on existing marketing initiatives. MVC strategies can extend the reach of this advertising by connecting it with other venues (such as on-line), tapping broader markets, and by utilizing low-cost strategies that add value to standing campaigns.


  • Professional development of advertising strategies.
  • Focus on market segment and targeted consumer connections.
  • Unified, cohesive integration between all forms of public presence and advertising, including traditional print, radio, television, and on-line strategies.
  • Original design services, spanning all graphical elements, scripting and musical composition.
  • See also our e-Mail Marketing.

Luskey's Western Stores

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Composed by Jimmy Lee Blakley, Jr.
Performed by Jimmy Blakley, Sr. (Lead Vocals, Fiddle, Steel Guitar); Dorothy Blakley (Piano, Backup Vocals); Jimmy Lee Blakley, Jr. (Drums, Fiddle, Backup Vocals); Charles "Chuck" Harrison (Guitar)